Tip Top Axes Plastic Bag Tags on Bread Products in NSW, Victoria
By Shoba Rao
Aussies have reacted to Tip Top making a change across its bread products to help shoppers save the planet.
Tip Top is expanding its war on waste across Australia in a bid to help shoppers save the planet one slice of bread at a time.
But not everyone agrees with the change.
The Australian bread manufacturer has now axed its plastic bag tags on its bread products in Victoria and NSW.
From today, shoppers in these two states will see eco-friendly bag tags that are 100 per cent recycled and made from 100 per cent recyclable cardboard.
Tip Top first ditched its plastic bag tags in South Australia in November last year, where some of its baking operations are based.
The company has committed to eliminate 400 million pieces of single-use plastic every year as the tags roll out across Australia and New Zealand.
Its expansion into NSW and Victoria will see almost 100 million tags across the three states removed.
Readers from News Corp who have already been trialling the new tags say they don’t work or they break after a while.
A recent IBIS World report found the market size of Australia’s bread production industry is worth $2.7 billion, and it expected to increase by 0.5 per cent this year.
Tip Top ANZ Director of Sales and CSR Lead Graeme Cutler said the new tags have undergone a lot of testing before hitting the shelves.
“We’re doing it because it’s simply the right thing to do,” he said.
“Developed after rigorous testing and learning, the sustainable bag tags promise no compromise on freshness and taste.
“We want to be proactive, rather than wait for our customers to ask us to address our waste.”
The new tags can be re-used in the home or they can be put in kerbside recycling bins.
But shoppers are advised to tuck the tag inside other paper or cardboard products, such as an envelope or paper bag.
This will give the tag a better chance of being recycled into a new product instead of being sent to landfill.
Planet Ark Deputy CEO Rebecca Gilling said small pieces of plastic such as bread tags are problematic in recycling.
“When recycled correctly, the cardboard will be used again, closing the recycling loop and keeping resources in use,” she said.
Tip Top’s latest move comes as the company aims to have all of its packaging 100 per cent recyclable, reusable or compostable by 2025.
Australia’s 2020 National Waste Report states the nation produces 74 million tonnes of waste per year and only 60 per cent of it is recycled.
The federal government has plans to phase out “problematic and unnecessary single-use plastic packaging” by 2025 under its National Plastics Plan.
The Victorian Government will work with businesses and communities to ban problematic single-use plastic items, including straws, cutlery, plates, drink-stirrers, expanded polystyrene food and drink containers and cotton bud sticks by February 2023.
The NSW government has plans to phase out single-use plastics from 2022, and hopes to cut the amount of plastic and food scraps going to landfill by 2025.